mezcal

Switching from Boost?

Mezcal instead of Boost. Without a development project.

We do the move, you approve it. Your current search, Boost AI Search & Filter (previously Boost AI Search & Discovery), keeps running alongside the whole time.

Try it on your storeContact us

Built in Finland. Finnish today, your language next.

What Boost does, what Mezcal does.

Boost runs your search and also your collection pages and merchandising. Mezcal does one thing: it understands what shoppers type.

Feature Boost Mezcal
Search Its own search engine Understands whole sentences and turns them into your store’s own tags and categories. Suggests missing tags and categories, and you approve them. Finnish today, other languages built together with your store.
Collection filters and sorting Yes12 NoShopify’s own Search & Discovery app does this for free, with your store’s current tags.
Banners, recommendations and bundles YesAll three from the Convert plan up.12 No

Before you remove Boost.

If your store uses Boost’s banners, recommendations or bundles, you will need something else for them. Mezcal does not do them.

Collection page filters and sorting are covered by Shopify’s own Search & Discovery app, for free.

Price.

Boost prices by your store’s sales, Mezcal by searches. Here are both public price lists side by side.

Priced by store sales

Boost

From $29

a month. The largest listed plans cost $399 to $1,499 a month by store sales ($399 on Boost’s pricing page, up to $1,499 in the Shopify App Store listing). Above $2.5M in sales (GMV), the price is agreed separately.12

Priced by searches

Mezcal

From €19.90

a month, including 10,000 searches. Each further 10,000 searches cost €4.00 at the launch price (list price €6.00). For example, 100,000 searches a month cost €55.90. Your first 1,000 searches are free, and you set the monthly cap.

Boost prices in US dollars from its pricing page and Shopify App Store listing, checked 13 October 2026.12 The two are priced on different bases, so they do not compare one to one. Mezcal prices are launch prices, excl. VAT.

How the switch works.

You export from Boost, we do the rest. Boost stays in your store until you approve the switch.

  1. Mapping

    Export your synonyms, redirects and search reports from the Boost admin as CSV files. We go through them.

  2. Side by side

    Mezcal learns your store’s tags and categories, and we bring your synonyms and redirects over for you. Your staff try Mezcal in your own store with a browser extension. Boost is left untouched.

  3. Approve and switch

    When you are happy with the results, you switch with one toggle. Boost stays as a fallback until you are ready to cancel it, and Shopify’s own search is always there as a fallback.

  4. Clean-up

    Run Boost’s Theme Revert before removing the app, or leftover theme code has to be removed by hand.7 We guide you through each step.

What moves over

Setting Boost Into Mezcal
Synonyms CSV export4 We bring them over
Redirects CSV export5 We bring them over
Search reports CSV or XLSX6 Into the comparison report
Ranking rules and merchandising No export We go through them together and set them up by hand
Collection filters, banners, recommendations No export Not part of Mezcal, see above

What stays behind when you remove Boost.

Export your store’s settings before you remove the app.

Boost

  • Boost deletes your store’s data 7–10 days after the app is removed.7
  • Leftover theme code has to be removed by hand if Theme Revert was not run first.7

Mezcal

  • Enrichment is Mezcal’s own layer. Your store’s own product data does not change.

Questions about switching.

Do I need to cancel Boost before trying Mezcal?

No. Mezcal runs alongside, and Boost keeps serving your store for the whole trial. You cancel it only when you are ready.

Will I lose my synonyms and redirects?

No. You export them from Boost as CSV files, and we bring them into Mezcal for you.

What about collection filters?

They are not part of Mezcal. Shopify’s own Search & Discovery app handles collection page filters and sorting for free, with your store’s current tags.

Is Mezcal in the Shopify App Store?

Soon. Until then, we connect Mezcal to your store for you.

Try Mezcal next to Boost.

See Mezcal and your current search side by side, in your own store.

Try it on your store

Your first 1,000 searches are free. No credit card.

Mezcal is not in the Shopify App Store yet. Join the waitlist and we will email you when it is there.